Nail biting and teeth chattering, an extra-inning game at Candlestick Park was never for the weak of heart. The honour of receiving a coveted Croix de Candlestick pin for braving chilly late nights in the infamous Bay Area stadium was one that only some diehards could boast. The pin carried the motto, ‘Veni, Vidi, Vixi” (“I came, I saw, I survived”) in reference to the stadium’s legendary cold winds.
That pin was more than a gimmick –– it was a symbol of the tenacious loyalty that lives in sport. A few blocks away in the Bayview district of San Francisco, a few friends were following their own passion, and in 1981, Thrasher, the best-selling skateboard magazine in the world was born. The diehards behind this publication would soon ignite more than a fan base or a fad, but a culture.
Following a skate dream wasn’t an easy or popular path. The energy, independence and grit of the founders have stoked its fire, which is hotter than ever. The founders of Thrasher and ’47 share both an entrepreneurial spirit and a connection to their respective roots. Fausto Vitello, one of the Thrasher founders, learned the English language by listening to Giants’ broadcasts and became a lifelong fan.
Meanwhile, on the east coast, twin Italian immigrant brothers, Arthur and Henry D’Angelo were learning English themselves by setting up shop outside of Fenway Park, selling sports memorabilia to baseball fans. Thrasher and ’47 steadfastly remained family businesses to this day, and they’ve kept that same hustle –– creating for likeminded peeps with pride in their roots and lifestyle. The kind that stay for extra-innings.
The Thrasher x ’47 collaboration features combinations of Thrasher, San Francisco Giants and Croix de Candlestick marks on ’47’s signature headwear and apparel. You can grab selected collection pieces exclusively from Shesha Lifestyle and Online. Launching 12 December 2018.